Creating a vibe that's recognizable and fun.

During my time at Stratex, I created several campaigns for the software suite. This was done right after I designed the new logo, in which there were 4 colors that were recurring.

briefing

A new tone of voice was needed that was attention grabbing, recognizable, putting the human factor at the heart of every story.
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The Campaign strategy  

By using a multitude of people and placing them in a studio background, the message could be told in a very convincing manner.

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Visual execution

I had a custom studio built within the Stratex office, with colors that matched the new Corporate Identity, excellent lighting and aa professional camera, that was suited for picture and video shoots. By doing this, Stratex was able to deliver content fast and in a very recognizable way.

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Delivery

A good example was the carrousels on linkedIn, I used expressive people and good-looking renders of devices to create dynamic compositions.
The response was very positive and resulted in many leads for the software.

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