About me

As a strategic designer, I help companies redefine their markets by challenging conventions, by identifying opportunities for innovation and by designing beautiful experiences that deliver real value.

After finishing my study in Marketing Communications,
I started my creative agency, Redefine, helping over 40+ startups and scale-ups with building a solid brand.

My experience ranges from innovating the user experience of SAAS startups in the Medical industry, building highly successful e-commerce businesses, and helping agencies and scale-ups to upgrade their brand and market proposition.

Let's get in touch

Strategic skills

Strategic Marketing Communications
90%
Concepting
90%
Service Design
80%
Agile Project Management
75%
Customer Centric Innovation
80%

Design skills

Web Design
65%
UX & UI Design
65%
Art Direction
65%
Graphic Design
65%
3D & Photogrammetry
65%

A strategic thinker and a hands-on doer.

My skill set is well suited for small and medium sized organisations that want to upgrade their branding, marketing and customer experience.
I'm quite adept at identifying opportunities for innovation, then setting projects in motion. I approach design strategically but also hands-on, getting things done and iterating incrementally towards perfection.

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I have plenty of experience leading small project teams of creative designers, as well as technical developers. I really enjoy applying Design Thinking principles and Agile Scrum project management. In my experience, the combination of these two frameworks helps teams to deliver beautifully integrated digital media experiences.

My services

Brand Names
Slogans & Position statements
Short Copy
Logo and Identity Design
Websites ( Wordpress/ Webflow/ Umbraco )
Apps
DTP & Print
Social Media Marketing
Signage & POS promotions
Interior brand experiences

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Photo & Film shoots
3D animations
Photogrammetry
360 Packshot Photography
Video branding
Post production & Special FX
Storyboards
Digital Illustration
Journey Maps
Mockups & Prototypes

Experience