Dance Loving Nature
Dance Loving Nature
Dance Loving Nature was a Dutch dance fest, uniting art, culture, and nature. Strategist Laurens Trimpe named, marketed, and designed the event's visuals, leading to 10,000 attendees. My contribution to this success was creating the branding, communication, and web design, resulting in an identity that connected with the audience, widespread awareness, and an accessible website that encouraged early ticket sales.
Client
Introduction
In 2010, the Dutch festival formerly known as Greenbeats was rebranded as Dance Loving Nature, with the same values of promoting dance, culture, entertainment, and nature. One of the key elements of the rebranding was a photo shoot featuring Claudia van Oortmerssen modeling various outfits in sunny outdoor locations, which were then merged with 3D images to create a new visual style that better conveyed the festival's mission.
The team
Rebranding
As part of the rebranding effort, Laurens Trimpe, a marketing communication strategist, was responsible for developing the festival's dynamic flash website, creating a teaser, designing flyers, posters, and a banner. The website was user-friendly and encouraged early ticket sales, while the teaser and promotional materials effectively communicated the festival's unique selling points.