Launching a highly creative startup

The 'Coole Kids Club' was a startup founded by me in 2011. The company delivered theatrical events  for children aged 4 to 12 years old, fusing storytelling, 3D visualization and set design into highly original experiences.
What made this endeavor so unique was the creative and conceptual approach, in which we created elaborate worldbuilding. The website featured a beautiful composition of islands floating above the clouds, and cheerful hand puppets tell the story and describe the workshops that you can book.

The workshops were co-created with a team of  of five members, all of whom have developed their own character and are equipped with beautiful costumes... During the workshops they combined education with a highly entertaining backstory, which was conveyed through a combination of theater and animation. Every setting was beautifully decorated, bleding 3D and physical storytelling into a seamless experience.

The workshops begin with a story told in a cool video that introduces the participants to the theme and setting. The theatrical teachers then elaborate on the story with a mix of classroom and improvisational theater techniques. The children are encouraged to participate and interact with the story, making the experience truly immersive and engaging. The workshops' focus is to provide a fun, educational, and creative environment for children to explore their imaginations and develop their social and emotional skills.

‍

An unfolding vision

The initial website version was a beautifully crafted interactive showpiece, that was built in the Adobe Flash framework. It featured cheerful talking hand puppets and colorful islands floating above the clouds create a magical and inviting atmosphere that draws in potential customers. The website was beautiful, but loading times were too long and the Flash technology was beginning to be replaced by HTML5 technology. For this reason a version 2 needed to be created in basic HTML, enabling faster loading times.

This version also enabled us to co-create several storylines with the team.

‍

Building the team

‍

The company's marketing strategy has been successful in reaching its target audience. The workshops' focus on providing a fun, educational, and creative environment for children appeals to parents who want to invest in their children's development while giving them a memorable experience. The company has also used social media to reach out to potential customers, and its presence has been growing steadily.

ConclusionThe Coole Kids Club is a successful small business that provides a unique and engaging experience for children. The founder's passion for storytelling, 3D visualization, and set design has led to the creation of a technical masterpiece that appeals to both children and parents. The workshops' focus on providing a fun, educational, and creative environment for children has been successful in attracting customers and creating a loyal following. The company's success is a testament to the founder's dedication and hard work in creating a unique and memorable experience for children.

‍