Launching a fast-growing global motor gear retail brand.

In 2015, I was asked by old client to join their fast-growing startup in Motor gear Fashion. The company was located in Waalwijk and was then called Zone212. The webshop back then was quite minimal, but business on e-bay was truly taking off, and the number of orders were rising enormously. I accepted the position of Marketing Director, solving the myriad of challenges of young company that was going from startup to scale-up.

First, I worked on the name and positioning of the company. Zone212 wasn't easy to pronounce and there was quite some confusion around the brand name. Also, a great-sounding .com domain name would be ideal in order to facilitate the global ambitions, but good brand names were very scarce. After some searching and brainstorming, I found the domain Chromeburner.com to be still free and claimed it immediately.

Rebranding the company

Creating a visual brand identity.

Design and management of the development of a new Magento e-commerce site.

Building an in-house 360 product photography studio,

With the capacity to also shoot Product review video's in the same space. Another major accomplishment was building a 360 packshot & video review studio, with advanced capabilities. I oversaw the construction of a custom in-house studio that could process objects ranging from 1 cm to 250 cm in size. I also automated the image isolation process, using new technologies to extract even glossy and semi-transparent materials. This system was used to create around 400 rotating packshots in 360 degrees that were uniquely used for the Chromeburner website.

‍

‍

Managing the photography. editing, post-production and uploads of hundreds of products in 360 degrees.
‍

Managing the production of unique product descriptions in multiple languages.

‍In addition to these technical achievements, I also managed to produce 600 pages of original product descriptions in English & Dutch by efficiently outsourcing writing & translation.
‍

Creating marketing campaigns video formats and commercials.
‍

Automating the logistic/ ERP system

to reduce errors, an integrate multiple channels. cleaning up the product database and implementing a system for collective data-entry using barcode scanning. This reduced data processing and fulfillment time, allowing the company to fulfill orders more quickly and efficiently.

‍

Designing signage of the store

‍

Restyling the store interior.

This helped to improve the overall customer experience and drive sales for the company. Overall, my efforts as marketing director helped to rebrand Chromeburner and improve the company's operations and customer experience.

‍

Redesigning the interior layout of the store.

‍

‍

‍