Bayer

As a Project Manager/Art Director for Bayer, I developed 6 animations for different departments. I created engaging visuals for consumers and accurate explanations for medical professionals. Managing high-volume production was a challenge, but I designed a versatile line-art style. Accuracy in medical information and adaptability in visual style were crucial. Overall, this project showcased my skills in project management and art direction while emphasizing accuracy and quality.

Client
Webflow
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Communicating medical complexity through animation

As the Project Manager/Art Director for Bayer, I successfully developed 6 animations for various departments, including three different brands: Verquvo, Kerendia, and Eylea. These animations targeted both consumers and medical professionals.

Reaching consumers through animation

For consumer-facing animations, my objective was to create visually appealing representations of medication benefits that were easy to understand and engaging. Through in-depth research and close collaboration with relevant departments, I ensured the accuracy and consistency of the messaging, supported by factual information.

For medical professionals

In animations aimed at medical professionals, I took an in-depth approach to explain the complexities of the medication and its benefits in a clear and understandable manner. Precision in phrasing medical information and multiple script iterations were essential to ensure accurate presentation.

Managing high-volume production posed a challenge, which I overcame by developing a versatile and easily scalable line-art style. This allowed for the creation of engaging and informative animations that effectively conveyed complex concepts.

Throughout this project, I learned the importance of accuracy in presenting medical information. I also recognized the value of a flexible and scalable visual style adaptable to different content requirements.

in conclusion

In conclusion, this challenging and rewarding project showcased my skills as a Project Manager/Art Director, highlighting my ability to manage high-volume production while maintaining a strong focus on accuracy and quality.

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