As a Product Owner and Business Developer at Basic Orange, I had a dual role of managing client projects and driving the growth of the agency itself. One of my primary responsibilities was managing design and development for prestigious cultural clients such as het Grachten Festival, the Amsterdam Light Festival, and Kunstlinie Almere. I worked closely with these clients to understand their needs and objectives, and then developed and delivered custom solutions that exceeded their expectations.

In addition to managing client projects, I also played a key role in the marketing and business development of the agency. I developed new propositions that gave Basic Orange a more integrated and unique offering, enabling it to differentiate itself in a highly competitive market. One of my most successful propositions was the digital personalization proposition, which allowed customers to tailor their content and user experience to the specific needs of their target audience. This proposition was a game-changer for Basic Orange, leading to the acquisition of a personalization tool for Umbraco and the integration of it into the agency's core business.

As part of the agency's growth strategy, I also redesigned the brand identity of Basic Orange. I created a new logo and visual style that reflected the agency's modern, innovative approach and then developed this into a new website and marketing strategy. This rebranding effort was a significant success and helped Basic Orange to establish a stronger brand presence and attract new customers.

Overall, my role as a Product Owner and Business Developer at Basic Orange was dynamic and multifaceted, and required a strong understanding of both the creative and business aspects of the digital agency industry. Through my efforts, Basic Orange was able to successfully deliver custom solutions to prestigious clients and establish itself as a leader in the market with a unique and integrated offering.

‍

‍