Basic Orange: Modernizing the Netherlands' Oldest Digital Agency

Strategic Transformation

As Product Owner and Business Developer at Basic Orange, the Netherlands' longest-standing digital agency, I led a significant modernization effort. My role involved managing projects for notable cultural clients, including het Grachten Festival and Amsterdam Light Festival, where we delivered tailored digital solutions that effectively met their specific needs.

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Rejuvenating the brand

A key initiative was updating Basic Orange's visual identity. We implemented a design featuring rounded rectangles and a contemporary, technical aesthetic. This rebranding extended to a new website and marketing strategy, enhancing our market presence and attracting a broader client base.

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Innovation in Personalization

I developed new service offerings focused on digital personalization and adaptive website development. This strategic move led to the acquisition of a personalization tool for Umbraco, which we integrated into our core services. These innovations allowed Basic Orange to differentiate itself in a competitive market and offer more value to clients.

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Balanced Leadership:

My position required balancing creative direction with business development. I focused on driving agency growth while maintaining our reputation for high-quality digital solutions. This approach involved optimizing internal processes and expanding our service portfolio to meet evolving market demands.

Evolution and Continuity:

Throughout this process, we maintained Basic Orange's established reputation while incorporating modern digital trends. By combining our extensive experience with current web development and user experience practices, we positioned the agency as both a seasoned expert and an innovative leader in the digital space. This comprehensive update of Basic Orange's operations, services, and brand identity resulted in a more competitive and forward-thinking agency, well-equipped to meet contemporary digital challenges while leveraging its historical strengths.